I build small AI-native companies and ship them under my real name. The stamps below are the dates each one left the workshop. Prices are what is on sale. Revenue is printed as it stands.
The state of the workshop this week.
Contents of the workshop, itemised. A stamp is a state. A price is what is on sale, never what has sold.
The brands scatter outward. Wingcalm helps someone breathe on a plane without my biography. VCdeep hands a founder a map of the room. Each keeps its own name. The proof points back to one place, and one name holds the ledger.
Every departure, dated. Revenue when there is revenue. The zero when there is not.
Accumulated, each one paid for.
One loop runs under every project. The projects are replaceable. The loop is permanent, and it keeps running after any single company is retired. Each contestant gets the same test: $100, thirty days, five angles. About thirty percent gets discarded after the money is spent.
If you build small companies and want a second operator in the room, write to me.
identity spec · direction 02
The site is a crate leaving a workshop. Kraft, marker black, one safety orange. Stencil type because a stencil is cut once and used a thousand times, and because it only exists to mark something that ships. Reference class: a shipping manifest, a wine-crate stamp, a hardware-store price sign.
The mark is a stencilled IO in a box. The I and the O carry the bridges a real stencil needs to hold together. The box is the stamp's edge. Together it reads as a crate marking: this one shipped, this is whose it is.
Safety orange means one thing: this is live, right now. It fills a stamp or paints a chevron. It never carries text smaller than 40px, never tints a ground, never appears twice in one row. Black marker does the rest of the work, at 3px.
Big Shoulders Stencil Display is cut, never typed: names, headlines, stamps and the numbers on the manifest. Work Sans is the handwriting on the label: body, secondary lines, footers. The stencil never drops below 26px. The sans never goes uppercase above 12px.
Register: the packing slip. Short, physical, dated. Things leave the workshop, arrive somewhere, carry a price. Verbs of shipping: left, shipped, went live, in review, awaiting print. Nothing is described as exciting. A crate does not sell its contents; it says what is inside and where it is going.
Never: "handle with care" jokes, fragile-sticker humour, or any crate metaphor pushed past the stamp. No hype, no hedges, no em-dashes, no emoji, no reframe pattern, nobody consulted.